pricing
Every business has different needs and design requirements, so I offer various pricing solutions to suit every client and project – all infused with 25 years of my experience at Creative Director level.
I've worked with global brands and large corporate companies down to start-ups and micro businesses, so I have pricing options for all types of client, whether for bespoke projects, fractional CD or branding packages.
Bespoke Projects
I can provide a custom quote for any creative project, tailored to your specific needs and project scope. Whether it's for branding, print or digital. Some examples could be: a company brochure, pitch deck, signage, large scale print, exhibition stand, event graphics, campaign roll-out, packaging design, digital marketing graphics or a new website... whatever your requirements, Headfudge will deliver outstanding results.
If you have a brief ready, you can ping it over for me to quote on, or arrange an initial call, to discuss your project together.
Fractional Creative Director
Alongside my client project work, I also offer my services as a Fractional CD – working with Founders or Directors to support you and your team for a defined number of hours/days a month, on either a fixed retainer or flexible monthly contracts*.
You will get a highly experienced, dedicated Creative Director & Branding Consultant, with the insight, passion and laser-focus to help transform your business or project – without the long term commitment and financial burden of an in-house position.
Whether you need a complete overhaul of your company's branding; finally getting all your marketing assets cohesive and working for you; or high-level brand strategy, big picture thinking and Creative Direction... a Fractional CD is the perfect solution!
*I only work with one client at a time, ensuring 100% dedicated focus, so there is waitlist for this service.
"If you think good design is expensive, you should look at the cost of bad design..."
Dr. Ralf Speth
Branding Packages
No matter what type of product or service you offer, you need to portray the right image and message to your target audience, and a cohesive brand identity helps you do just that.
Your brand is how people connect with your business – at every touchpoint – and therefore a consistent, strong, memorable brand builds trust, attracts the right audience, and helps you stand out from the competition, leaving a lasting impression.
Brand LAUNCHPAD, Brand GROWTH & Brand CATAPULT
– priced between £2.5k and £6k
These 3 branding packages are aimed at start-ups and small businesses, and have been created to give you everything you need to launch or rebrand your business, with a strong, memorable and consistent brand.
Full details and inclusions of each package are listed below.
Brand CATAPULT +
– priced between £6k and £15k
Clients with additional requirements (over the Brand CATAPULT package) – for example; a larger or more complex website; a suite of sub-branding; additional branded assets; campaign or marketing material; packaging design or brand photography – a custom package cost is provided, tailored to your specific needs.
Brand TRANSFORMATION
– priced between £15k and £25k
For larger companies needing big-picture brand strategy; workshops; deep-dive brand audits; more complex brand roll-out (ie. multiple sub-brands); a substantial range of branded assets and marketing collateral; and/or additional creative services such as copywriting; photography; videography or large scale design.
Brand Launchpad
A strong foundation for your brand
£2,500 + VAT
What's included? Initial client consultation call // In-depth brand discovery questionnaire (inc. your vision, values & messaging) // Target audience & competitor research // Brand audit (if rebranding) & strategic direction // Bespoke logo design (2-3 logo concepts presented) // Brand colour palette & typography (inc 2-3 fonts selected) // 1-page mini brand style-guide (PDF) // Tone-of-voice guidance // Brand imagery guidance // Final logo suite delivered in multiple file formats & versions: EPS (vector), JPG & PNG; Full colour, white-out, mono, reversed, responsive) // QR Code creation in brand colours (website/LinkedIn URL) // Social media profile logo // Canva toolkit set-up // Project management
Compare packages here.
Brand Growth
Cohesive, consistent & recognisable branding for business growth
£3,500 + VAT
What's included?
Everything in BRAND LAUNCHPAD, plus:
Supporting graphic elements, patterns, iconography // High-res royalty-free stock images or illustrations, suitable for your brand // Social media template designs // Social media page banners (LinkedIn, Facebook) // Business cards – double sided design, with high-res PDF supplied ready for printing // Favicon (website browser tab icon) // 2 x additional branded assets designed (print or digital) – ie: pull-up roller banner* / 2-page flyer* / digital flyer / signage* / email marketing template / Powerpoint deck / LinkedIn carousel template)
*print costs not included
Compare packages here.
Brand Catapult
The Full Monty branding & website package to catapult your business with impact & presence
£6,000 + VAT
What's included?
Everything in BRAND GROWTH, plus:
A brand new awesome website (designed fully bespoke with your new branding, for a cohesive, strong & impactful presence online) // Up to 6 pages* // Full user-friendly CMS (content management system) // Standard functionality included* (ie contact form, social links & feed, search bar, newsletter sign-up, blog/news page // On-page SEO // Email marketing template // Editing & formatting of supplied images // 5-6 brand suitable stock images, illustrations or vectors // Domain set-up and/or transfer // CMS tutorial // 3 months FREE maintenance checks (30 mins)
* For larger websites or sites with more complex functionality (ie online shop or booking system), a custom quote can be provided, based on your exact requirements.
Compare packages here.
Compare Branding Packages
Full list of what's included in each package
What's included?
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Initial client consultation call, to understand your requirements and get a feel for your vibe and personality (30-45 mins)
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Comprehensive, in-depth brand discovery questionnaire (to clarify and extract your vision, values, messaging, target audience and goals, along with other key questions)
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Brand audit (of your current branding) & strategic direction
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Target audience & competitor research
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Bespoke logo design (2-3 logo concepts presented) inc mood board
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Brand colour palette & typography (inc 2-3 fonts selected)
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1-page mini brand style-guide (PDF)
-
Tone-of-voice guidance
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Brand imagery guidance
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Final logo suite delivered in multiple file formats & versions: EPS (vector), JPG & PNG; Full colour, white-out, mono, reversed, responsive)
-
QR Code creation in brand colours (website/LinkedIn URL)
-
Social media profile logo
-
Canva toolkit set-up (inc logos, graphics/images, colours & fonts)
-
Project management
Investment £2,500 + VAT
Duration 2-4 Weeks (depending on current available capacity)
"Heather was just fantastic. It was like she was able to look inside our heads and figure out what we wanted to showcase and then make that happen for us. We get so many compliments on our website!"
Beth Stuart – Co Chair
NIHR CRN Wessex REACH
