PRICING

Every business has different needs and design requirements, so I offer various pricing solutions to suit every client and project – all infused with 25 years of my experience at Creative Director level.

I've worked with global brands and large corporate companies down to start-ups and micro businesses, so I have pricing options for all types of client, whether for bespoke projects, fractional CD or branding packages.

Bespoke Projects

I can provide a custom quote for any creative project, tailored to your specific needs and project scope. Whether it's for branding, print or digital. Some examples could be: a company brochure, pitch deck, signage, large scale print, exhibition stand, packaging design, digital marketing graphics or a new website... whatever your requirements, Headfudge will deliver outstanding results.

If you have a brief ready, you can ping it over for me to quote on, or arrange an initial call, to discuss your project together.

Let's chat

Fractional Creative Director

Alongside my design studio, I can also work as a Fractional Creative Director – offering my services one-day-a-week, on fixed or flexible monthly contracts*.

You will get a highly experienced, dedicated in-house Creative Director & Branding Expert, with the insight, passion and laser-focus to help transform your business or project – without the long term commitment and financial burden of a full time position.

Whether you need a complete overhaul of your company's branding; finally getting all your marketing assets cohesive and working for you; or high-level brand strategy, big picture thinking and Creative Direction... a Fractional CD is the perfect solution!

*I only work with one client at a time, ensuring 100% dedicated focus, so there is waitlist for this service.

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"If you think good design is expensive, you should look at the cost of bad design..."

Dr. Ralf Speth

Branding Packages

No matter what type of product or service you offer, you need to portray the right image and message to your target audience, and a cohesive brand identity helps you do just that. Your brand is how people connect with your business, and consistent branding builds trust, attracts the right audience, and helps you stand out from the competition.

These branding packages include not only a professionally designed custom logo, but also all the visual assets needed to create a consistent brand image that leaves a lasting impression.

Note: Branding Packages are aimed at start-ups and microbusiness.

For larger companies requiring big-picture brand strategy, brand audits or a more in-depth and complex branding project (ie multiple sub-brands), a custom quote can be provided, based on the project scope and complexity.

3 package options:

Visual Identity Package (£1,650)
A strong foundation for your brand

Strategic Branding Package (£2,350)
Cohesive, consistent branding for business growth

Full Works Branding Package (£3,250)
A full brand system to scale your business with impact

Visual Identity Package

A strong foundation for your brand

£1,650 + VAT

What's included? Initial client consultation (45 mins) // In-depth brand discovery questionnaire // Design, artwork & project management // Target audience & competitor research // Professional bespoke logo design (3-4 logo concepts presented) // Curated brand colour palette // 2-3 fonts custom selected for your brand use // 1-page mini brand style-guide (PDF) // Final logo suite delivered in all file formats – EPS (vector), JPG & PNG // Final logo suite supplied in multiple versions (colour, white-out, mono, reversed, responsive) // Social media profile logo // Canva brand toolkit set-up (inc logos, colours & fonts)

Suited to: Start-ups, solopreneurs, and micro businesses needing a strong, professionally designed brand identity, to get started or re-launched with a strong foundation, credibility and help you stand out consistently,

Compare packages here.

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Strategic Branding Package

Cohesive, consistent branding for business growth

£2,350 + VAT

What's included? EVERYTHING IN THE VISUAL IDENTITY PACKAGE, PLUS:

Supporting brand graphic elements // 5 x High-res royalty-free stock images, suitable for your brand // Branded social media template designs (4-5 layouts, created in Canva, editable for client use) // Branded social media page banners (LinkedIn, Facebook) // Business card design – front & back design layouts with high-res PDF supplied ready for printing (print cost not included) // Favicon (website browser tab icon) // 1 x additional branded asset (choose from a pull-up roller banner* / 2-page flyer* / digital flyer / signage / email marketing template or LinkedIn carousel set design)

*print costs not included

Suited to: Start-ups and small businesses who want to really stand out with impact, through highly cohesive and consistent branding and assets. Compare packages here.

Get in touch

Full Works Branding Package

A full brand system to scale your business with impact

£3,250 + VAT

What's included? EVERYTHING IN THE STRATEGIC BRANDING PACKAGE, PLUS:

In-depth, comprehensive brand guidelines (supplied in digital PDF format*), covering every single element of your brand identity, inc: Logo usage // Font usage // Colour usage // Design layout // Tone of voice // Print & digital guidance // Image & photography style // Links to fully organised brand files and assets. A full outline of the above is listed in the table below.

Suited to: Established small businesses ready to scale, maintain strong brand consistency across the board, and create a lasting impression with cohesive brand presence. Compare packages here.

Get in touch

Compare Branding Packages

Full list of what's included in each package

What's included?

Initial client consultation to understand requirements (45 min call)
Comprehensive, in-depth brand discovery questionnaire (to clarify and extract your vision, values, target audience and goals)
Design, artwork & full creative process management
Target audience and product/service research
Competitor landscape research
Professional bespoke logo design (with 3-4 unique logo concepts presented, inc. various formats, ie colour, mono, white-out, reversed and responsive)
Curated brand colour palette
2-3 fonts custom selected for your brand use
1-page mini brand style-guide (PDF) for visual consistency
Final logo suite delivered in all file formats – EPS (vector), JPG & PNG
Final logo suite supplied in multiple versions – full colour, mono (black / solid colour), white-out, reversed, responsive)
Social media profile logo (square/circular png format)
Canva brand toolkit set-up (inc logos, graphics/images, colours & fonts)

Investment £1,650 + VAT

Duration 2-4 Weeks (depending on current available capacity)

What's included?

Initial client consultation to understand requirements (45 min call)
Comprehensive, in-depth brand discovery questionnaire (to clarify and extract your vision, values, target audience and goals)
Design, artwork & full creative process management
Target audience and product/service research
Competitor landscape research
Professional bespoke logo design (with 3-4 unique logo concepts presented, inc. various formats, ie colour, mono, white-out, reversed and responsive)
Curated brand colour palette
2-3 fonts custom selected for your brand use
1-page mini brand style-guide (PDF) for visual consistency
Final logo suite delivered in all file formats – EPS (vector), JPG & PNG
Final logo suite supplied in multiple versions – full colour, mono (black / solid colour), white-out, reversed, responsive)
Social media profile logo (square/circular png format)
Canva brand toolkit set-up (inc logos, graphics/images, colours & fonts)
Supporting brand graphic elements / patterns / icons
5 x High-res royalty-free stock images, suitable for your brand
Branded social media template designs (4-5 versions / layouts, created in Canva so editable for client use)
Branded social media page banners (LinkedIn, Facebook)
Business card design – front & back design layouts with high-res PDF supplied ready for printing (print cost not included)
Favicon (website browser tab icon)
1 x additional branded asset (choose from a pull-up roller banner* / 2-page flyer* / digital flyer / signage / email marketing template or LinkedIn carousel set design) *print costs not included
In-depth brand guidelines (supplied in digital PDF format*), covering every single element of your brand identity, inc:
- Logo usage – including the various versions and layouts (left aligned, centred, with and without a strapline etc), do’s & don’ts, safe space, suggested logo size for various uses (ie on A4, A5, digital banner, minimum size for small items like pens etc
- Font usage – including examples showing main headings, sub headings, body copy, testimonials, pull-outs etc
- Colour usage – with examples and do’s and don’ts
- Design layout – with examples such as brochure, flyer, email marketing, copy pages, invoices, digital assets, social media
- Tone of voice – example of your brand voice, and the emotion and tone it should portray (ie, professional, friendly, humorous, serious, expert, approachable). This will come from the company values, ethos, ideal client / target audience)
- Print and digital guidance – which colour breakdowns to use for both (ie CMYK, Panton, RGB), which file format (eps, jpeg etc), what resolution to use for imagery etc
- Links to organised brand files and assets, all stored in a central Google docs folder for client access
- Image / photography style – including colour, vibe, style, treatments, consistency, variations, emotion evoked etc

Investment £3,250 + VAT

Duration 4-6 Weeks (depending on current available capacity)

What's included?

Initial client consultation to understand requirements (45 min call)
Comprehensive, in-depth brand discovery questionnaire (to clarify and extract your vision, values, target audience and goals)
Design, artwork & full creative process management
Target audience and product/service research
Competitor landscape research
Professional bespoke logo design (with 3-4 unique logo concepts presented, inc. various formats, ie colour, mono, white-out, reversed and responsive)
Curated brand colour palette
2-3 fonts custom selected for your brand use
1-page mini brand style-guide (PDF) for visual consistency
Final logo suite delivered in all file formats – EPS (vector), JPG & PNG
Final logo suite supplied in multiple versions – full colour, mono (black / solid colour), white-out, reversed, responsive)
Social media profile logo (square/circular png format)
Canva brand toolkit set-up (inc logos, graphics/images, colours & fonts)
Supporting brand graphic elements / patterns / icons
5 x High-res royalty-free stock images, suitable for your brand
Branded social media template designs (4-5 versions / layouts, created in Canva so editable for client use)
Branded social media page banners (LinkedIn, Facebook)
Business card design – front & back design layouts with high-res PDF supplied ready for printing (print cost not included)
Favicon (website browser tab icon)
1 x additional branded asset (choose from a pull-up roller banner* / 2-page flyer* / digital flyer / signage / email marketing template or LinkedIn carousel set design) *print costs not included

Investment £2,350 + VAT

Duration 2-5 Weeks (depending on current available capacity)

Get in touch

"Heather was just fantastic. It was like she was able to look inside our heads and figure out what we wanted to showcase and then make that happen for us. We get so many compliments on our website!"

Beth Stuart – Co Chair

NIHR CRN Wessex REACH